Inspire Growth
Money decisions compound. We want yours pointed in a direction that grows quietly for years.
Who we are
Helping You Reach Your Peak Financial Shape Is Our Goal
We help healthcare professionals build clarity, confidence, and a financial plan shaped around the life they want to lead.
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Our Why
Financial advice should empower people
Athena Financial was built to give people the knowledge, confidence, and support to make their money work harder for them. A financial plan should not feel like a collection of products or a conversation filled with confusion. It should be clear, personal, and connected to the life you are working to build.
We take the time to understand the whole picture, handcraft a strategy around your needs, and remain alongside you as your work, family, and priorities change. Our goal is to inspire growth, empower people, and transform lives through thoughtful financial guidance.
The meaning behind our name
Who is Athena?
Athena is the Greek goddess of wisdom and war. She is also, paradoxically, associated with peace and handicraft. Those ideas are the foundation of how we serve our clients.
Athens
Like you, we’re ambitious and want to be as well known as Athena in Athens.
Wisdom
We provide the knowledge and education to help you understand how to make your money work harder.
Peace
We give you financial peace of mind for whatever life throws at you.
Handicraft
We handcraft customized solutions tailored to each client.
Our vision for you
Empower People
You should understand your own plan well enough to explain it to someone else. That is the test.
Transform Lives
A tax structure or a policy is not the point. What it makes possible for your family is.
The three of us
Ken Feng
Financial Advisor and Founder
Ken has advised individuals, families and incorporated business owners since 2013.
Read Ken's profile
Erin Peng
Financial Advisor
Erin focuses on children's futures: education savings, child cover and family income protection.
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Lap Hum
Administrative Assistant
Lap keeps the bookkeeping and the day to day running, and is usually who you speak to first.
Read Lap's profileAnd how do you get paid?
Mostly through commissions from the products we put in place, and in some cases fees you pay directly. Either way you see the numbers in writing before you agree to anything.
It is a fair question to ask early, and most firms in this industry avoid answering it on their website. We answer it in full on a page of its own. See how we're paid, including what it costs you and whether it affects what we recommend.
Meet the people who would be looking after this
Twenty minutes, no cost, no obligation. Bring the question that has been sitting at the back of your mind.